Last April Alaska Airlines won a competitive bid contest against Jet Blue to purchase Virgin America. Many people in the industry were initially surprised by this acquisition, but when looking at the competitive landscape it’s apparent why Alaska Airlines wants to purchase Virgin America. The deal was supposed to close in October and was delayed. Since then both airlines have been relatively quiet, with a few facts leaking out.
Per an email to their members, and the Lufthansa’s Miles and More website; you can now redeem Miles and More miles for flights on California based carrier Surf Air. The offer is for a limited time (until March 31st, 2017) and other than the time line there seems to be no other restrictions.
Screen shot from Virgin America web site showing partner Virgin Atlantic
Per a recent thread on FlyerTalk Virgin America and Virgin Atlantic will be ending their airline partnership on November 13th of this month.