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Last April Alaska Airlines won a competitive bid contest against Jet Blue to purchase Virgin America. Many people in the industry were initially surprised by this acquisition, but when looking at the competitive landscape it’s apparent why Alaska Airlines wants to purchase Virgin America. The deal was supposed to close in October and was delayed. Since then both airlines have been relatively quiet, with a few facts leaking out.
Continue reading “How Will The US Election Affect The Alaska Airlines Virgin America Merger?”
